More than just a great name…
in watchmaking, this signature evokes that spirit that prevails in the workshops of Le Noirmont. A keen sense of the aesthetic, a perfect mastery of the watch-making art, a sure and precise touch, and an expert eye; all are part of the secret that explains the originality and perfection of Paul Picot watches.
Paul Picot was born in 1976 with a desire to safeguard the rich watch-making tradition of Switzerland, highlighting its origins and guaranteeing its authentic values.
This period in time found the Swiss watch-making industry in grave crisis.
The old world watch-making skills were forgotten, skilled craftsmen went largely unrecognized, while the enchanting atmosphere of the small wooden workshops was downgraded and obliterated by the onward march of factories.
The re-discovery of the immense artistic and cultural heritage of the watch-making tradition is the philosophy that animates the Paul Picot brand.
Paul Picot’s watchmaking is the genuine expression of accomplished art.
For Mario Boiocchi…
founder of Paul Picot, it was essential to re-vitalize the rich heritage of the craftsman watchmaker known in the XVIlI century. At that time, each craftsman built his own watches piece-by-piece and created unique timepieces reserved only for aristocrats and rich bourgeois.
The demand for watches increased between 1700 and 1800 in France, then in England, Holland, and Switzerland. In those countries, craftsmen who specialized in watchmaking were numerous but their production was limited to only a few units per year.
As time passed, their names were quickly forgotten and none survived the introduction of industrial production.
Among all those watches and names, which are immortalized today, Mario Boiocchi chose Picot.
This name, simple yet poignant…
would become the symbol of his watches; the name of a craftsman who entirely conceived, decorated, and assembled his watch by hand, finally signing it with his own name.
This name was from a time of original watchmaking and Paul Picot would guarantee the spirit invoked by this name.
Thus, whereas overseas competition drove Swiss production to descend to compromise in order to meet the requirements of mass demand, Paul Picot took a completely different path.
When the market wanted futuristic designs and advanced electronic technology, Paul Picot stood firm on its convictions and came to the market with fine gold cases and refined mechanical movements.
Since the first creations…
the Paul Picot signature has pride of place on the watch face, but the company’s exclusive style is even more evident in the details where the craftsman’s hand leaves its mark. This philosophy is clearly expressed in the declaration “Noblesse du Detail”.
Each detail has, for the brand, fundamental importance, and perfection of the final product can only be achieved through the excellence of every single component.
even the smallest, is revealing.
Closely observe a Paul Picot timepiece and you will be amazed as you become lost in the complexities of the mechanical movement.
You may begin to feel the waves on the bridges decorated with “cotes de Geneve” and be tempted to dive into the delicate hand guilloche dials.
Each one of these details embodies the soul of a Paul Picot timepiece.
You will realize it immediately and you will fall in love with it at once. Humans instinctively recognize beauty and truth and they cannot conceal real passion.
Such is true…
for the watchmakers of Paul Picot who leave their love and passion mark on every Paul Picot timepiece.
The human element, consisting of the emotions of love and passion, and above all, the power of imagination, is the most important component of every Paul Picot timepiece.